Marketing Consultants

findamarketingconsultant.co.uk

About Us

Find a Marketing Consultant is a specialist website designed to help you identify professional, experienced and skilled Marketing Consultants to develop your business.

Complete the simple form outlining your requirements and you will be contacted by up to 3 Marketing Consultants who will discuss what you are trying to achieve, meet up with you if appropriate and submit a costed proposal, before any work commences.

Areas where Marketing Consultants can provide assistance are as follows:

  • Market Research-Customer Research, New Product Research Etc
  • Marketing Plans-Developing Strategic Marketing Plans for your business
  • Website-Brochure type site or full ecommerce website
  • Search Engine Optimisation/Pay Per Click-Once the website has been developed we need to make sure that people find it-this is where SEO and PPC come into their own
  • Email marketing-Undertaking email campaigns to existing customers and prospects to promote your products and services
  • PR-Undertaking public and press relations campaigns to raise the profile of your business
  • Direct Mailing-Developing, organising and implementing direct mailing campaigns
  • Telemarketing-Undertaking proactive telemarketing campaigns to generate new business and clients
  • Advertising-Developing and implementing effective advertising campaigns

Other areas include:

  • Contact Management Systems-Setting up and organising an effective content management system to keep control of your existing customer records and prospects.
  • Marketing Training-Undertake marketing training to improve the skills in this key area of your internal staff
  • Marketing NVQs-Achieve a qualification in Marketing-level 2, Level 3 and Level 4
  • Findamarketingconsultant.co.uk is here to help you through the process.

 

Support

All you need to do is complete the short form on http://www.findamarketingconsultant.co.uk/searchconsultant.html.

You will then be contacted by up to 3 Professional Marketing Consultants to discuss your Marketing requirements.

If you have any queries or any problems, please contact us immediately on help@findamarketingconsultant.co.uk, we are here to help ensure that you are satisfied with the service.

 

Marketing Background

Marketing in difficult times

As the saying goes, one of the first things that gets cut in difficult trading times is expenditure on marketing-either in terms of personnel or marketing activity.

Marketing activity is easy to cut back on both in actuality and intellectually, as many, probably most businesses owners do not know how effective their marketing is anyhow and the expenditure on marketing is perhaps seen as a luxury to be spent when times are good.

We don't want to contribute to a self-fulfilling prophesy that we are heading into recession, but the principles we are talking about are applicable in any trading conditions, but are just more crucial when times are hard.

Research undertaken during and after previous recessions have shown that companies that cut back on expenditure on marketing, do worse during and after difficult times than those that don’t cut back. There could be an argument put forward that these were better run companies anyhow, but the main principal remains.

If we accept that we should continue with our marketing activity, then we need to be sure that we are fit and ready for the good times and the bad times.

Firstly undertake a detailed review of your marketing activity and expenditure, ideally over the past 3 years?

Can you determine how effective your marketing campaigns and expenditure has been and relate this to turnover/profits?

Do you have the systems in place to evaluate if your marketing is working? If not set them up to monitor and manage you marketing expenditure effectively. Eg Direct mailing, telemarketing, pay per click, website marketing campaigns should all be capable of excellent analysis and evaluation.

If you find that your marketing or part of your marketing activity is not producing results, try and find out why and stop it if necessary and spend the money of other activities that are more effective.

Whatever the conditions, you marketing expenditure must work for you and be seen to work for you as well.

Marketing Growth Strategies

Assuming that there is growth in your market, then according to the theory there are 4 main strategies to consider, Market Penetration, Market Development, Product Development and Diversification.

This is essentially saying that if you sell/promote your existing products/Services into existing markets, then this is a Market Penetration strategy, If you sell/promote your existing products/Services into new existing markets, then this is a Market Development strategy, if you sell/promote new products/Services into existing markets, then this is a Product Development strategy and new products/services in new markets, is in this context Diversification.

All other things being equal, and remembering that we are essentially talking about growth markets here, Market Penetration is the most straightforward strategy to adopt (less unknowns) and Diversification is the Most risky (Most unknowns) and the others somewhere in between.

This can be a useful model to think through and 'categorise' your current marketing strategy-you may for example have been undertaking a classic Market Penetration Strategy without actually realising it. Now you have thought through your current marketing strategy, the model helps you to formalise your future campaign and even know what it is called. Why not take a few minutes and look at your own marketing strategy in this light.

Market Segments

In fact, a whole range of possible ways of promoting your business to your customers. In your marketing plan you will have looked at setting firm quantifiable objectives and working out a strategy to meet these objectives. You will also have identified different groups of customers that you want to target (at its simplest these could be Existing Customers, Past Customers and Prospects, but you could have different groups based on geographic location, buying power etc). In marketing terms these are Market Segments. This is where we can start to get quite clever with our marketing. Instead of having one approach (or strategy) for everyone, you might decide to have a different strategy for each segment, using different promotional methods and perhaps different messages that would appeal to each segment. Generally speaking, the more targeted we can be with our marketing, the more effective it will be. As well as different promotional methods to each segment, you may decide to offer different products/services, price differently if justified by the opportunities or use different distribution methods to each segment. By doing so you will have identified another key principle underpinning marketing-the 4 Ps or the Marketing Mix of Product, Price , Promotion and Place (Distribution really but unfortunately this doesn't begin with P). These are the 4 areas which you as managers of your business have direct control over when setting your marketing strategy.